What Is MyAthlete Marketplace?

MyAthlete is the first platform built for athletes to launch, sell and scale their own products not just merch.

We help athletes turn their:

• Audiences
  
• Personal brands
  
• Stories
  
• Interests
  
• Communities
  

into real products and real companies.

If you’re an athlete wanting to build something that lives beyond sport, this is where you start.

Selling Your Products Through the Marketplace

Our B2C system puts your products directly in front of fans and customers.

Here’s what we handle for you:

• Product creation & brand development
  
• Launch strategy & go-to-market assets
  
• E-commerce setup & product pages
  
• Secure checkout, sales, and payment processing
  
• Customer support, returns, and fulfilment systems
  
• Marketing into our athlete and fan network
  

You focus on being an athlete.

We focus on building your product and selling it.

If you want your own athlete-owned product line,

Select “Athlete Product Enquiry” in the form.

Taking Your Product Into Clubs, Schools & Retail Stores

This is where your brand really scales.

Our B2B division helps place athlete-owned products into:

• Sporting clubs
  
• Schools & academies
  
• Retail stores
  
• Gyms
  
• Resorts & camps
  
• Events and global partners
  

We manage:

• Wholesale setup
  
• Retail distribution
  
• Co-branded opportunities
  
• International partnerships
  
• Cross-sport introductions
  

This is how your product becomes more than a one-off merch drop

it becomes a business, backed by real distribution channels.

If you want to take your brand B2B,

Select “B2B / Partnerships” in the form.

Brand Ballerz — Learn How to Build Your Own Products

Brand Ballerz is our education arm for athletes who want to learn how to:

• Build a personal brand
  
• Create their first product
  
• Launch a side-business
  
• Monetise their audience
  
• Build content that sells
  
• Understand brand + product strategy
  
• Grow beyond their sporting career
  

This is where you learn the exact processes we use to build the brands on this marketplace.

If you want to learn the system yourself,

Select “Brand Ballerz Education” in the form.